PopIn Market Research and Analysis

PopIn, a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations, aims to expand its market presence and better understand its target audience. The goal of this project is to conduct comprehensive market research and analysis to identify key trends, customer preferences, and competitive positioning. The project will involve gathering data from various sources, analyzing market dynamics, and providing actionable insights to help PopIn refine its marketing strategies. Learners will apply their classroom knowledge of market research methodologies, data analysis, and strategic planning to deliver a detailed market analysis report. This project will help PopIn make informed decisions about product development, marketing campaigns, and customer engagement strategies. Key tasks include: - Identifying and analyzing target market segments - Conducting competitor analysis - Gathering and interpreting customer feedback - Analyzing market trends and opportunities